Whether you need to drive enrolments, connect with potential students, raise your industry profile or celebrate the achievements of your alumni and academic staff, I can offer you my expertise and support.
"It has been a pleasure working with Lily M. She is highly professional, consistently delivering exactly what we request, always on time and often ahead of schedule. Her communication is clear and prompt, and she demonstrates strong commitment to meeting deadlines. Lily’s work is always thorough and well-executed — it is very rare that we ever need to request changes. She is easy to work with, reliable, and brings great quality to every project. I would not hesitate to recommend her, and in fact, we are still happily working with her."
- Soad N. Najera Campos, Marketing Executive, BMIHMS by TUA.
SEO Content Marketing
Content marketing combines research into trending topics and SEO keywords with strategic planning and authentic, engaging storytelling. Done correctly, it can be one of the most effective ways to enhance your branding and bring new audiences directly to your website.
My Service Offering
1) SEO keyword and topic research
I can begin your service with SEO keyword and topic trends research using software such as Semrush or Google Keyword Planner, identifying high-impact search terms and trending subjects that align with your audience and institutional goals.
2) Content calendar
Next, I can develop a blog content calendar that reflects key academic milestones, such as admissions dates, the announcement of new courses or other key events, ensuring consistent, purposeful publishing.
3) SEO Blog writing
I deliver polished, SEO-optimised blog content that authentically represents your institution’s voice and mission. These are informative, well-researched and expert articles designed to connect with your audience and drive lasting visibility. They can come in any popular blog format such as info pieces, alumni or student features, or list-style ‘how to’ posts.
4) Industry magazine articles
For institutions looking to enhance reach and reputation, I can also craft thought leadership pieces and industry features on trending topics for publication in industry magazines — elevating your brand and creating backlinks to your site.
5) Social copy
I can also create concise, engaging social media copy that amplifies your content and encourages interaction across platforms.
Storytelling & Community Engagement
Storytelling plays an essential role in defining your institution's values and bringing people together, particularly when your institution spans across continents. Demonstrating the strength of your institutional community is a sure way to attract the interest of potential students, as well as talented staff who are looking for a supportive academic environment.
My Service Offering
1) Student and staff features
I conduct interviews and write student, staff and alumni spotlights. These are a great way to tell authentic, human-centered stories that highlight real experiences and achievements.
2) Case studies and institutional showcasing
I can write content highlighting case studies or success stories that showcase the benefits of your education programs, research, unique facilities, institutes, campus innovations or partnerships. This helps your audience understand your institutional value through real-world impact.
3) Community news
For ongoing community building, I can produce blog or newsletter content that shares key events, celebrates milestones, and tells stories across campuses and departments. For providers who have a big international cohort of online students, digital communities are key.
4) DEI-aligned messaging
I can also craft inclusive, DEI-aligned messaging and content that reflects your values in both language and tone, ensuring your communications are welcoming and accessible.
Copywriting Services
From your website landing page to alumni features and email newsletters, maintaining a clear and unified brand voice across all communications is essential. Even the most accomplished academics can benefit from professional help when communicating their ideas to a jury in clear and compelling language.
My Service Offering
1) Website copy
I can write clear, persuasive copy across your website, including: homepages, course pages, and additional services or information, ensuring each page consistently reflects your unique voice and engages potential students.
2) SEO course descriptions
I can create accessible, SEO-friendly course and program descriptions designed to appeal to prospective students and boost search visibility.
3) Academic bios
I can craft concise academic bios that highlight faculty expertise while remaining accessible and student-friendly.
4) Academic prize and grant applications
I also offer an editing service for academic grant and prize applications. I refine applications for clarity, cohesion, and persuasive impact. I have had a number of my edited applications lead to prizes.
5) Ghostwriting
I offer ghostwriting services for opinion pieces, blog or other articles, ensuring the content mirrors faculty expertise and your institution's voice.
6) Editing and proofing
I can provide general content editing and proofreading services, enhancing tone, flow, and consistency across digital and print materials.